Author Archives: Trevor Holmes

From the Ashes Comes Growth – COVID-19

Written by Trevor Holmes, 25 March 2020 “As the economy and business world emerge from the danger periods, what we can expect is that businesses and consumers WILL be rethinking and adjusting their behaviours in our new world. Within that, many opportunities to innovate and develop products and technologies will emerge.” The Covid-19 situation has…

How to get a product commercialised? – Zzzopa

Almost eighteen months ago an inventor approached us with an innovative idea of a unique toy. To give readers an insight into what it takes to commercialise innovative products or technologies, the story of the Zzzopa provides a wonderful case study of the many challenges that can exist on the roadmap to commercialisation. Almost eighteen…