Case Study: Attract Your Market Like Moths to A Bright Light
Our product launch process changes the way to enter the market using data science to develop succinct market intelligence.
Case Study: Using data science to pivot a product launch to becoming a disruptive innovation
Our product launch process changes the way to enter the market using data science to develop succinct market intelligence.
What does your market actually want?
The Importance of Validating Assumptions When Commercialising Innovations We often speak with inventors who tell me “I know what the market wants” as they are explaining their innovation, despite having conducted no market research. Don’t get me wrong, in many cases the inventors are right. However, it is the pure assumption that always scares us…
Why are some businesses in the same industries thriving while others struggle to survive?
Now more than ever, the requirement for rapid change, working from home mandates, as well as restrictions imposed on many industries, have forced businesses to become creative to survive. Long established and successful businesses, with defined processes and rigid structures built around these processes are looking to the new breed of innovators for ideas on…
Harnessing the power of innovative thought in the workplace
Are you letting innovation escape from your business? We deal with a great number of varied projects and ideas, posed to us from people and organisations across all different industries and backgrounds. Sometimes the application of the idea isn’t completely understood by the individual presenting it to us. Sometimes the person is so frustrated about…
From the Ashes Comes Growth – COVID-19
Written by Trevor Holmes, 25 March 2020 “As the economy and business world emerge from the danger periods, what we can expect is that businesses and consumers WILL be rethinking and adjusting their behaviours in our new world. Within that, many opportunities to innovate and develop products and technologies will emerge.” The Covid-19 situation has…
Medicinal Cannabis Project
“Operating in a new market, particularly one which is also bound by strict legislation, is like operating in a whole new world. Not only are you emerging as an organisation, but you also a part of an industry that is emerging and this can result in constant pivots and changes of how that industry matures.”…
Zzzopa – Spinning, Bouncing Ball
An inventor approached us with an innovative idea for a unique toy. Working through our commercialisation roadmap, the product is now on the shelves in Toy Stores around Australia, with sights set globally. Industry: Toy & Game Status of Product when Engaged: Commercialised nationally Actual Product: Unique spinning, bouncing ball Progress Status of Project: Project…
How to get a product commercialised? – Zzzopa
Almost eighteen months ago an inventor approached us with an innovative idea of a unique toy. To give readers an insight into what it takes to commercialise innovative products or technologies, the story of the Zzzopa provides a wonderful case study of the many challenges that can exist on the roadmap to commercialisation. Almost eighteen…