In considering the commercialisation of an innovation that you may have, it is critical to understand what type of innovation you have. Is it a sustaining innovation? Is it a disruptive innovation? Knowing and understanding the type of innovation you have allows us to design the business strategies that give your innovation the greatest probabilities of success.
At Advivo Innovation and Commercialisation Partners, many of our own processes, data science techniques, validation methods and “go to market” strategies, are formulated on the back of the works of Dr Clayton Christensen’s Disruption Theory teachings. It is these statistically proven formula’s and frameworks that are applied to our customer’s projects and allows us to mitigate risk by knowing the path of least resistance.